About
alulu.
alulu exists to help turn learning progress into completion.
We work alongside existing learning platforms to connect meaningful learning milestones to retailer-funded rewards, giving learners a practical reason to return, continue and complete more.
Fixing the drift
Why alulu exists.
Learning often fails in the middle.
People start with good intentions, then work, life, confidence and competing priorities get in the way. The reward for learning often comes later: a certificate, a new skill, a safer workplace, a promotion or a stronger community outcome.
That delay makes momentum harder to sustain.
alulu helps progress feel recognised and valuable along the way, so more learners return, continue and complete.
alulu
alulu gives learners a practical reason to return, continue and complete more.
our mission
To help organisations improve persistence.
To help organisations, course providers and learning communities improve persistence and completion by recognising meaningful progress before the finish line.
our vision
A world where progress feels valuable as it happens.
A world where learning progress feels valuable as it happens, helping more people complete the learning that improves their work, confidence, skills and opportunities.
alulu
The story behind the name
The name alulu is a nod to one of the oldest recorded examples of tangible recognition for work completed.
Thousands of years ago, an early economic record documented a reward for completed work connected to a brewer named Alulu. The detail is simple, human and still relevant: effort was recognised with something tangible.
alulu applies that same idea to modern learning. When learners make meaningful progress, that progress should feel recognised before the final outcome arrives.
What we are building
alulu is a learning engagement and completion layer that works alongside existing learning platforms.
It uses retailer-funded rewards to reinforce meaningful progress before the final completion point, helping learners keep going without points, leaderboards, pressure tactics or rewards budgets.
It is not a replacement for a learning platform. It works alongside existing learning journeys to support engagement, reactivation, persistence and completion.
alulu
Our principles
Completion matters.
The goal is to help more learners finish meaningful learning journeys.
Progress recognised early.
Progress should feel recognised before the end, not only after completion.
Clear & Practical Rewards.
Rewards should be clear, practical and connected to learning progress.
Respectful experience.
The experience should be respectful, simple and easy to understand.
No pressure tactics.
No points, no leaderboards and no pressure tactics.
Zero rewards budget.
No rewards budget required for organisations, creators or course providers.
Explore alulu.
Tell us about your learning programme, team or community. We will help you understand whether alulu is a good fit.